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Collection of Diamond Fitness Projects

Diamond Fitness is redefining what it means to train as a runner. As an online training platform, they’re dedicated to helping runners of all levels unlock their full potential. Built on a foundation of resilience, determination, and community, Diamond Fitness provides personalized training programs, motivational resources, and expert guidance to help athletes crush their goals. Whether you’re chasing a personal best or starting your running journey, Diamond Fitness is your partner in progress, empowering you to take that next step toward greatness. For runners, by runners—Diamond Fitness is where passion meets performance.

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Brand Identity Project

Collaborating with Diamond Fitness, we crafted a brand identity that embodies the drive and determination of runners. Our goal was to design a dynamic and inspiring image that motivates athletes to reach their peak performance. By developing a bold logo, selecting a vibrant color palette, and creating motivational messaging, we established a brand that stands out in the fitness industry and fosters a sense of community among runners. This approach ensures that athletes feel empowered and connected to Diamond Fitness, viewing it as a partner in their fitness journey.

Side-by-side comparison of the Diamond Fitness logo before and after rebranding, highlighting the modernized design and sharper visual identity.Diamond Fitness full logo in vibrant blue and black with a dynamic star icon, embodying the brand's bold and energetic character.Elevate Your Run slogan above the Diamond Fitness logo in a bold layout, representing the brand’s motivational and empowering messaging.Retro-inspired Diamond Fitness logo with a dynamic underline and vibrant colors against a textured background.Diamond Fitness slogan 'Keep on Running' in a bold and striking font, emphasizing the brand's energy and focus on endurance.Diamond Fitness logo in two color variations, including a gradient design, showcasing the brand’s adaptability and vibrant appeal.Close-up of a Diamond Fitness branded knit beanie with a leather patch logo, reflecting the brand’s merchandise and style.A man wearing a Diamond Fitness branded t-shirt with the 'Elevate Your Run' slogan and logo on the back, representing the brand's athletic apparel.Four versions of the Diamond Fitness logo featuring variations in color schemes and design styles, emphasizing the brand's dynamic and versatile identity.Branding image 10A woman wearing a Diamond Fitness 'Keep on Running' hoodie and a blue beanie, standing confidently against a light blue background, embodying the brand's active and stylish vibe.Promotional flyer for the Diamond Fitness '30 Day Running Program,' featuring a female runner in motion with bold text and a vibrant blue background.
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