The Bakers Dozen

Following a recent rebranding effort, the bakery felt that the new brand did not fully capture the essence of what they envisioned. They wanted their brand to evoke happiness and nostalgia, reminiscent of warm, sunny days at grandma's house, yet with a modern twist that would appeal to a contemporary audience. The challenge was to refine their brand identity without losing the newly created elements that they valued, such as the distinctive hat insignia.

We decided to retain the hat insignia from the previous rebrand, recognizing its potential as a central symbol for The Baker's Dozen. However, to inject the desired feelings of nostalgia and warmth, we introduced a color palette that included soft, pastel hues reminiscent of a quaint kitchen, blending seamlessly with sharper, contemporary tones to keep the brand fresh and appealing. Typography was carefully chosen to reflect a handcrafted, approachable feel without slipping into overly quaint or vintage styles. We opted for fonts that provided a sense of warmth and familiarity but with clean lines that conveyed modernity and professionalism.

The brand now perfectly mirrors the happy, nostalgic ambiance of grandma's kitchen, modernized to reflect the bakery's innovative spirit and its commitment to creating delightful experiences. This project exemplified how understanding and respecting a brand's heritage, while boldly embracing modern design principles, can lead to a successful and emotionally resonant identity.